Broccoli rabe versus sweets

I’ll describe an effect across many spheres of human life, including, probably, yours. I’ll describe it in the realm of food, but it applies all over.

Most people, when they don’t think much about it, like sweets and comfort food — not always that healthy. If you gave them, say, some broccoli rabe, even cooked to perfection — say just lightly fried in olive oil with a touch of lemon juice and salt — they wouldn’t like it. They’d say it didn’t have flavor or tasted bad or boring. They might complain they couldn’t eat it fast, like a candy bar. Or it didn’t crunch, like chips.

If you wean them off the intense, simple, short-term, pleasure of sugar, fat, salt, and the chemical concoctions of junk food, they’ll start sensing the subtlety they missed before in less processed foods, enjoying the complexity, more enduring flavors, sometimes bitter, sour, or other non-pleasurable sensations, that contribute to a greater overall reward, not just quick pleasurable flavor followed by the pleasure of swallowing the food.

Learning to appreciate other subtleties and complexities takes time, but leads to overall greater reward, at least in my experience.

To how many areas of life does this principle apply? Besides food, I’d say literature, movies, art, relationships, fitness, ways to relax, … a lot, I’d say.

I like simple pleasures as much as anyone. I consider broccoli rabe one of them. But in how many areas do we let the un-subtle un-complex pleasures dull our senses?

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About Joshua

Former rocket scientist now entrepreneur, leadership coach, speaker, and artist, Joshua Spodek (PhD ’00, Astrophysics; MBA ’06; both Columbia University) has succeeded at many big things that few people even try. More importantly, he loves everything he does. A modern renaissance man, he studied with Nobel Prize winners and helped build a European Space Agency X-ray satellite to observe supernova remnants, then started a business now operating globally based on several of his patents. He coaches leadership with the Columbia Business School Program on Social Intelligence and taught at New York University and the New School. He earned five Ivy-League diplomas; has shown his art in solo gallery shows and museums and installed large public art in New York and around the world; socializes with Academy Award winners; ran five marathons; and competed at national and global sporting events. He has been quoted and profiled in the New York Times, Wall Street Journal, Washington Post, USA Today, Fortune, CNN, and the major broadcast networks. Esquire Magazine named him “Best and Brightest” in its annual Genius issue. More here: http://joshuaspodek.com/about
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