A lot of solar companies are competing for the home solar market. I once read an estimate of fifty million homes for $30,000 per home on average, meaning a $1.5 trillion market. Since most people can’t spare $30,000 for an investment that could take decades to pay itself back, if ever, these companies are marketing higher end homeowners. They are positioning themselves like BMW or Lexus. My only source of[…] Keep reading →