How Not to Save New York City, or Your Home

September 14, 2016 by Joshua
in Inc.com

My Inc.com article today, “How Not to Save New York City, or Your Home” begins

How Not to Save New York City, or Your Home

The New York Times and New York Magazine show how not to lead on the biggest issue of our time. It’s up to leaders to lead.

This is a post about what leaders, entrepreneurs, and other Inc.com readers do best–to lead people to improve their lives.

People used to consider climate change anti-business. As more of the population sees it affecting their lives intimately and significantly, that view is dying.

Times are changing, and that means opportunity. At least for those without their heads in the sand.

I live in Manhattan. In the past week, both the New York Times and New York Magazine posted articles on global warming being here now or about to affect you in a big way.

The Times’ headline was “Flooding of Coast, Caused by Global Warming, Has Already Begun” and continued

Scientists’ warnings that the rise of the sea would eventually imperil the United States’ coastline are no longer theoretical.

New York Magazine’s headline, “This is New York in the not-so-distant future” with a picture of a Venice canal. The story covered how the city would fare under various heights of sea-level rise.

What the media misses that leaders and business can

About 4,000 words in the Times and 7,000 in the magazine and not a single word about prevention or changing people’s behavior today–what we wish people had done decades ago so we wouldn’t face these problems today.

Read the rest at How Not to Save New York City, or Your Home.

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