My Inc. piece today: How Beatles Producer George Martin Succeeded Where Every Label Failed

My post at Inc. today, “How Beatles Producer George Martin Succeeded Where Every Label Failed,” begins:

How Beatles Producer George Martin Succeeded Where Every Label Failed

George Martin signed the Beatles in 1962 after every British label rejected them. How the experts missed the opportunity happens more than you think.

I played Abbey Road until the stylus on my child’s cheap record player destroyed each groove from Come Together to Her Majesty. I’ve never stopped loving The Beatles’ music and still consider them my favorite musicians.

George Martin, the band’s producer, died yesterday at 90. It’s hard to imagine that every British record label rejected them before him.

It’s hard to imagine music today without “The most popular and influential rock act of all time, a band that blazed several new trails for popular music,” but if not for Martin succeeding where every other label failed to see opportunity, we might never had heard their music.

Read the rest at: How Beatles Producer George Martin Succeeded Where Every Label Failed.

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