On January 9, 2001 the Wall Street Journal published New Motion-Picture Advertising May Enhance London Subway Rides by Sarah Ellison, on the technology I conceived of.

We launched later that year in Atlanta, then soon after New York City, Philadelphia, Hong Kong, Tokyo, Budapest, Athens, Mexico City, Chicago, and more, eventually reaching the Heathrow Express.

News coverage of our launches

Our launches got a lot of press. The technology was very cool, and still is. Here are videos from launching in Manhattan in early 2002. I was a few years more than half my age.

So many years have passed that many people who know me today don’t know about the company I co-founded once with displays operating on four continents.

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