Rob is one of my coaching clients. I asked him to be a guest here since many people perceive leadership and learning it as different than I mean. His work in medicine may not be at the center of sustainability, but I work in leadership, which I apply to sustainability. Listen to this episode to learn what changes to your life you can expect when you take my workshops. Listen to him for the full picture, but I think you'll hear profound and enduring personal growth, professional growth, improved relationships with spouse, children, and coworkers, promotion, security, connecting with your passions and realizing them, and more.

It seems an overwhelming majority of people I talk to who haven't explicitly learned leadership associate leadership with the opposite of what I mean when I talk about leadership. They think of it as imposing authority, manipulating, convincing, telling people what to do, and the like.

My definition of leadership is helping people do what they already want but haven't figured out how. Rob shares how he is learning and improving his leadership. People in sustainability can learn a lot from his fast and significant learning.

Are you thinking about acting more but concerned about feeling guilty or judged that you aren't doing enough? If so, you'll love this conversation. I feel honored to work with people with Andy's background and community, which you'll hear about in our conversation.

Despite his working with prime ministers and across Europe and the world, and acting in many ways already in his life, he was also worried about feeling judged or guilty.

As he learned more about the Workshop, especially listening to Lorna's episodes before and after she took the workshop, he went for it. The nerves he started with faded before the first session ended, as you'll hear.

You'll also hear that instead, he ended up fun. Try to count how many times he says the word in the conversation. He shares about the rewards (also the work). One big benefit: He lives in a home he's rewilding, already surrounded by nature, but the workshop led him to appreciate more.

As much as he appreciated nature more, it sounds like the people and community that came with the workshop created as much value as the other changes. Maybe also the connections what he learned helped him create and deepen outside the workshop.

Make sure you listen to the end. Andy shares the most in the last 10 to 15 minutes. Hearing people share things like he did makes all the time, effort, and other resources creating the workshop worth it.

When you're ready to join, here's the link.

This last recording in the series brings together the opportunities. We can't fix all the world's problems or to go back in time and change history. We can't change that people are already dying by the tens of millions annually from environmental problems, a number projected to increase by factors of ten or more.

But we can do the best we can. The best we can is all we ever could do. Even if our culture weren't creating all these environmental problems, conflict would always exist. Restoring lost value to our culture that would restore stewardship would keep us from having to hurt innocent people, contributing to this suffering, just to live.

Doing the best we can replaces despair, helplessness, hopelessness, anxiety, and all the internal conflict resulting from giving up on our values with meaning, purpose, love, and passion. People say action is the antidote to those things, but not just any action. The action must be effective, as part of a plan that leads to meaningful results.

This series shows what action will work for you in the moment and for humanity in the long run, leading to global cultural change, restoring basic human values we've jettisoned in a fool's trade for what we think of as comfort and convenience but has become satisfying short-term, meaningless craving.

This summary shows what you can do, on a different scale than avoiding straws. It means taking leadership roles to bring others with us. It's hard work that will take years, but you will love it. You will grow and you will help others around you grow, as well as your whole nation and species to grow from timidity and hoping for the best to restoring values of love, stewardship, family, community, and more.

Look up "Greatest of All Time" on Wikipedia and you'll find Muhammad Ali. This lesson shares how he went from being just the heavyweight champion of the world to the greatest of all time, transcending sport to becoming a statesman.

Business people say "culture eats strategy for breakfast," and our culture, while paying lip service to sustainability, promotes and rewards polluting, depleting behavior. Celebrities play a major role in setting culture. When I tell people, "Taylor Swift is probably in an airplane right now," they know what I mean. No one disputes because even if she isn't flying literally that moment, she flies plenty.

Yet billions of people want leadership. They want to follow people living by their values.

This lesson shares the potential legacy available to any celebrity in an area of global demand that can last centuries to millennia. Those doing performative, ineffective things won't reach it, but that constraint doesn't mean celebrities have to act perfect.

They don't have to act perfect.

They only have to show they are doing their best.

But they have to act genuinely and authentically, allowing their vulnerabilities to show.

The Spodek Method enables them to automatically, which is why so many of my podcast guests return for multiple episodes.

Sustainability has become a polarized partisan political issue, despite everyone wanting clean air, land, water, and food. In the US, neither the Democrats nor Republicans have a vision of or plan to sustainability. Both rely on purported solutions that exacerbate and accelerate our current results. Since we reach the general through the specific, I focus on US political opportunities. I believe those outside the US will see clearly how to apply the spirit of this video to their homes.

They're like two tired boxers who get stuck toward the end of a fight in an embrace, holding each other up, acting like they're punching but not. On the contrary, they've evolved into a mutually supportive dance, pandering to their bases, pointing at each other, not taking responsibility.

Yet there are political paths toward sustainability, which is why I work in sustainability leadership, as opposed to sustainability itself. We need leadership, not performances designed to look like leadership but are the opposite.

This video shows conservative, libertarian, and liberal approaches to sustainability from each tradition's principles, including limited government, free market approaches and anti-racist, anti-imperialist, anti-colonial approaches. All are based in the opposite of coercion, convincing, cajoling, or manipulation.

They lead to what appears the only solution that works, an APPLE PIE amendment. While it will work, it's as hard for people as dependent on pollution and depletion as we are to envision as the Thirteenth Amendment must have looked to plantation owners. Yet the Thirteenth passed, replacing the most divisive issue in America's history with a source of unity.

Passing the APPLE PIE amendment will unify us. Future generations will wonder why we took so long.

The solution in video 3---the Spodek Method---creates a new, more effective situation than anything I know of in sustainability.

People act on their own motivation that they felt before I met them. Instead of me motivating them, it was more like I unleashed and inspired them. That's the difference in acting on intrinsic motivation instead of extrinsic.

Every other sustainability effort I'd ever come across convinced, cajoled, coerced, lectured, manipulated. It might get compliance, but squashed motivation.

When someone wants to do something but doesn't know how to achieve it, and you know they'll thank you for helping them do it, that's a business opportunity.

This video explores the potential to revolutionize leading people and cultures, even global, toward acting more sustainable. It covers just leading yourself to live more by your values, to working with our team, to starting a project or venture yourself, up to creating a culture-changing project creating a legacy to last centuries and beyond.

I'm not saying you can just start these projects tomorrow. Our culture has poisoned the market so much that nearly everyone associates living more sustainably with making their lives and cultures worse. The Workshop will lead you to know otherwise from hands-on practical experience, but it will take time to build the market.

Then we'll see demand from billions of people.

Now that we understand our environmental problems as cultural, proposals based in technology, market incentives, and legislation don't address the problem. They generally won't achieve the desired outcome and will often achieve the opposite.

I share my path toward discovering a solution that works, now called the Spodek Method. Changing culture requires many things, and leadership is one. The Spodek Method is an experiential leadership technique that prompts people to share and act on their values---that is, based on intrinsic motivations. I describe how it works and what it achieves, in yourself and others.

So you don't have to take my word for it, I share the experiences of people who have learned the technique, some renowned. Some took my Workshop, others were guests on the podcast. Once you get the Spodek Method and a sense of how it prompts you to transform, I share the vision, mission, and strategies it enables in my mission of changing global culture through a path that is intrinsically rewarding for everyone who tries it.

Do you think our environmental problems are rooted in greenhouse gas levels or emissions? Or biodiversity loss? Or any of what makes the headlines?

They are symptoms. They all result from our behavior, which results from our beliefs, stories, role models, images, and what makes up our culture.

If we magically fixed all of the environmental conditions making the headlines, but didn't change our culture, we would recreate them.

Every time you say, "individual action doesn't matter," blame someone else or BP, or anything that keeps you polluting, depleting, living unsustainably, you contribute to that culture, even if you really wish you weren't. You fund the lobbyists creating the political forces accelerating more polluting and depleting.

Only by understanding the actual problem can we avoid distractions and solve it.

The video goes into more depth and detail. It sets up all the later videos.

You'll never see the world the same again.