Lorna's challenge is one of the longest and most personal at over a year. I also couldn't wait to bring her story to you most because within weeks she was reporting the joys overcoming the challenges. We've become friends through her challenge. Within months she started sending senior executives my way as her sharing her challenge with them led them to follow. In other words, Lorna didn't experience sacrifice or burden. She experienced personal growth and friendship. At least as I heard. Don't take my word. Listen for yourself. Maybe because we met through guests Tensie Whelan, NYU-Stern's head of sustainable business and Vincent Stanley, director at Patagonia, she's outgoing and friendly. Or maybe from her experience leading, which she describes in her TED talk that came toward the end of her year buying no clothes. In any case, I keep having to remind myself she's from the C-suite of Danone, a 30 billion company, and that she helped Danone USA become the largest B-corp yet. If anyone could claim to need clothes, she could. Listen to what she found instead. I hope you find similar relief from compulsion---saving money or time, connecting with family, having more fun, etc---as well as what else she found and shared.
This episode is longer, but full of inside views at a leverage point of leadership and the environment. Consulting firms and business schools wish they had access to global corporate leaders at the frontier of change like Lorna. We spoke in-person about multinationals she's led across the globe. And she takes on one of the longest personal challenges of any guest so far. Lest you think the conversation was all about mega-corporations, we also talked about vegetables and leaders reduced to tears on seeing what environmental values they could have acted on but had put off too long and felt the consequences. Lorna has influenced big, global business, helping shift Danone USA to become a B-corp, working directly with the CEO of the company that made about $30 billion last year with over 100,000 employees. What's a B-corp? What difference does it make? Lorna will explain everything, largely from her personal, inside experiences. I've known about B-corps since studying them in business school over a decade ago. Lorna makes things clearer and more engaging from her experience. The shift in corporate structure is huge, likely a systemic change to capitalism enacted voluntarily by capitalists, not government. I find it intriguing. Even if you know about B-corps, hearing her inside view will -- I don't know any other way to say it -- blow your mind. It's one of the greatest signs of hope and expectation of success I've seen. She also shares her story about changing from wanting to win the rat race but not achieving it to living by her values and succeeding more. Read the transcript.