—Systemic change begins with personal change—
Adam Alter is a Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.
Adam’s academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world.
He received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.
Adam is the New York Times bestselling author of two books: Irresistible (March, 2017), which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink (2013), which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors.
He has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. He has shared his ideas on NPR's Fresh Air, at the Cannes Lions Festival of Creativity, and with dozens of companies, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity, and with several design and ad agencies around the world.
Adam treats dependence and addiction in some ways different and unique than past guests who have covered addiction. One way is the business side. For example, early in this conversation, he talks about how people at companies that create products designed to addict, like cell phones, tablets, and the apps and games on them, don't allow their children to use them. Yet they gleefully reach trillion-dollar valuations based on making it difficult for children or anyone to stop using their products. Is this pattern not outrageous? Adam reinforces about how widespread the patterns are. The result is growth in addiction beyond anything before and people keep finding more ways to addict. People often feel isolated and helpless. Addiction wrecks your self-esteem. We miss that our culture supports it. Adam shares how they keep us coming back for things we don't even like. Adam teaches at one of the world's top business schools. He doesn't oppose business, but he explores our culture's addiction problems. He elaborates on the problems, research, and possible solutions. At the end, I ask him his thoughts about the viability of contracts and society when people can control others as predictably and effectively as by coercing through threat or violence. We as individuals are outmatched by corporations and institutions able to control people this effectively with big, long-term consequences.