How do you become one of the premier investigative journalists at one of the premier publishers of investigative journalism? In general, how do you excel in an area with no established path? I consider figuring out how essential in leading others. I feel sad when I hear people say, "I'd like to help the environment, but there are no jobs in it." Of course not! When culture is the problem, following others won't solve it. Leading others requires leading yourself first. Jesse and I have known each other since college in the 1980s, so he shares his path from the start. On the surface, you'll hear him describe his failures, yet he kept rising to more responsibilities. Listen between the lines to hear what prompted the rise. I heard integrity, passion, persistence, vision, and intangibles that don't show up on resumes, but lead to success. What do you hear? After his personal story, Jesse shares his take of American values and culture and how it's changed in his professional lifetime. He hints at what he's working on next.