—Systemic change begins with personal change—
Jon Levy is a behavioral scientist best known for his work in influence, human connection, and decision making. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. His clients range from Fortune 500 brands, like Microsoft, Google, AB-InBev, and Samsung, to startups.
More than a decade ago, Jon founded The Influencers Dinner, a secret dining experience for industry leaders ranging from Nobel laureates, Olympians, celebrities, and executives, to artists, musicians, and even the Grammy winning voice of the bark from “Who Let the Dogs Out.†Guests cook dinner together, but can’t discuss their career or give their last name, and once seated to eat, they reveal who they are. Over time, these dinners developed into a community. With thousands of members, Influencers is the largest community of its type worldwide.
Jon’s second book, You’re Invited: The Art and Science of Cultivating Influence, will be released May of 2021. In it, he demonstrates the importance of human connection, trust and community to accomplishing what is most important to us.
In his free time, Jon works on outrageous projects. Among them spending a year traveling to all 7 continents, or to the world's greatest events (Grand Prix, Art Basel, Burning Man, Running of the Bulls, etc.) and barely surviving to tell the tale. These Adventures were chronicled in his first book: The 2 AM Principle: Discover the Science of Adventure
Jon and I start by talking about his book, You're Invited: The Art and Science of Cultivating Influence. Some of the celebrities he's met and researched come up. Then we started talking about this podcast and how I could apply his work to cultivate influence among my podcast guests, building community. You get to hear him coaching me on his expertise.
Jon is famous for bringing people together and creating community, see the New York Times article on him below. He invited me to a few of his events before the pandemic and they lived up to the reputation. His latest book, You're Invited: The Art and Science of Cultivating Influence comes out the day I'm posting this conversation, May 11. We talk about how the book came to be. We're both geeky and prone to talking theory, but neither of us would stop there. He shares how he put theory into practice. At first he makes it sound simple, but he also talks about the challenges and struggles he went through and how far back he had to start from. For our common interests in creating community, I've wanted to bring him here for years.