Jon is famous for bringing people together and creating community, see the New York Times article on him below. He invited me to a few of his events before the pandemic and they lived up to the reputation. His latest book, You're Invited: The Art and Science of Cultivating Influence comes out the day I'm posting this conversation, May 11. We talk about how the book came to be. We're both geeky and prone to talking theory, but neither of us would stop there. He shares how he put theory into practice. At first he makes it sound simple, but he also talks about the challenges and struggles he went through and how far back he had to start from. For our common interests in creating community, I've wanted to bring him here for years.