Josh Martin started to do his commitment to shop at the farmers market, but it didn't connect. I think we didn't connect it to his experience of the environment. We decided to find a new commitment by connecting more intrinsically. We spoke on sustainability, nutrition, health, sports, and many things, him from the position of an entrepreneur former athlete, me from a troubleshooting perspective. The result was covering many topics, eventually leading to a new commitment. My read from his tone at the end is that the new one resonates more for him. One of the main discoveries of this podcast is that with rare exception, everyone cares about the environment. What's separating most people from acting isn't a lack of facts or lists of "ten little things" they could do for the environment. The lack leadership, meaning the tools leaders use, especially connecting with their intrinsic motivations. In the case of the environment, everyone has intrinsic motivation. Hitting people over the head with facts, numbers, and what to do devalues their intrinsic motivation. I find the opposite works better: listening, empathizing, stories, and such.
Regular listeners know I love talking with professional athletes. They open themselves to failure every time they compete. They often make incredible feats look so simple and natural, we forget the years of dedication and effort that made it possible. Whether you want to play professional sports or not, you can adopt from them to reach your potential, which is one of my definitions of competition. I love talking to them because they share what happened behind the scenes. Almost always, as with Josh Martin, it means hard work for a long time, but that view is too simple. What enabled working so hard? They aren't gluttons for punishment, nor automatons. What's their mindset? What's their physical attitude? Josh shares these things from behind the scenes: how he started not playing football and not doing well in school to playing at Columbia, then the NFL. It wasn't easy. He failed over and over, didn't fit in, struggled academically, and struggled athletically. Listen to hear what carried him through. Since he lives in Brooklyn, we recorded in person, one of my first since the pandemic, which makes the conversation more friendly (my apartment looks a lot smaller with an NFL linebacker in it). Today he's an entrepreneur, which we reach at the end, and you can learn more at his home page.