—Systemic change begins with personal change—
Maxine Bédat is the founder and director of The New Standard Institute. She published Unraveled: The Life and Death of a Garment, that chronicles of the birth and death of a pair of jeans, exposing the fractures in our global supply chains, and our relationships to each other, ourselves, and the planet.
Prior to NSI, Maxine co-founded and was the CEO of the fashion company Zady. For its work in sustainability, Zady was named one of the world's "Most Innovative Companies" in retail by Fast Company. Bédat has been recognized by Oprah in her Super Soul 100, for leaders elevating humanity, serves as an ambassador for Rainforest Alliance and is on the Council of NationSwell.
She has spoken at some of the world's leading conferences, including the WWD Apparel/Retail CEO Summit, and has been regularly featured as an expert by Bloomberg, Forbes, Business of Fashion, CNN and the Huffington Post. Bédat began her career in international law working at the Rwandan Criminal Tribunal and received a Juris Doctor from Columbia Law School.
Maxine shares her experience with her commitment across the country. She moved partly to enable living by her values. People often suggest it's easier for someone living in New York not to fly since I have access to so much culture here, but access to many cultures only matters if you value it. Not everyone does. I hope you live where you can access things you value. If you don't, no amount of travel will overcome that you live where you don't like. I mention this because Maxine could live by her values better not in New York. She sounds like she's still flying a bunch, she didn't commit to avoiding flying (yet). As we talk about in our conversation, we build up to bigger changes through smaller ones. Note how often she describes the discomfort that changing to acting on her values liberates her from. I believe we all feel that discomfort when we know we're acting against our values. We know when we're polluting. No amount of rationalization that "everyone else is doing it", "the plane was going to fly anyway", "what I do doesn't matter", and so on can quiet our consciences. I heard her composting commitment liberated her from feelings and behavior she didn't like. Not that she couldn't change any time, but the commitment from our conversation kick started a change. I expect she'll keep developing, maybe not monotonically, but steadily.
Maxine's book, Unraveled: The Life and Death of a Garment, traces how a pair of jeans comes into existence from it's raw beginnings and where it ends up at the end of its life. The book has been covered in the top levels of fashion media, for example Elle: Maxine Bédat Unravels The Lies of Greenwashing Vogue: Maxine Bédat Urges the Fashion Industry to Make a Change Now, Not in 2030 Financial Times: Unraveled by Maxine Bédat—cutting the cloth In our conversation, she shares the story behind the book: her history and motivation to write it, the story of her visiting people and places actually doing the work, the shocking sights the industry doesn't want us to know about. As she puts it, "the chemical industry is the fashion industry. The oil industry is the fashion industry." You might think, "I don't want to learn these things. I just want to enjoy my clothes without thinking about them." You'll feel the opposite when you hear. You'll wish you'd learned earlier. You'll want to tell people what you learn. You'll shop and dress differently, more mindfully.