Many people excuse themselves from acting on the environment with the complaint “but acting on the environment will distract me from getting ahead.”

There is national and global demand for environmental leadership. How they miss that opportunity to advance at any level if they act, I don’t know. Maybe fear?

I think they’re expressing a lack of imagination. Most of these people who think they are choosing leadership are actually following traditional paths set by others’ values also known as the rat race.

Today’s guest shows what opportunity you can create for yourself.

With no industry experience, connections, or money, Sandy Reisky followed the huge demand he saw for renewable energy production. Without relevant background he just attended industry events, learned, connected, and planned.

The results? How about starting a company from scratch in 2009 that now builds about 10% of Americas new wind energy installations (on average over the past three years).

Listen for his story and to learn where he sees new opportunities with demand for leadership.

If you want to lead in the environment (or anywhere), Sandy is one of the most accomplished people to learn from. You don’t have to start billion-dollar companies or supply national-level power to make a difference, but the opportunities are there at every level.

If you don’t know where to start, you can start by volunteering with Generation 180.

And I recommend watching Generation 180’s one-minute video “The New Face of Energy“, which I consider the future of environmental leadership. Then watch Sandy’s presentation on Generation 180’s core mission—to spread the idea that energy awareness is an idea whose time has come.

Read the transcript.