115: Sandy Reisky, part 2: A Superbowl Ad to reduce consumption
First, watch the video Sandy made through Generation 180, the nonprofit he started to promote reducing consumption. His for-profit companies are already responsible for significant increases in solar, wind, and other renewable.
I think you’ll find the video effective in reaching people in ways the environmental movement have neglected, but work. It presents a new way of looking at renewables: freedom, independence, and creating jobs, coming from an actual veteran experienced in energy.
I’m pleased to announce that the Leonardo DiCaprio foundation tweeted Sandy’s last conversation, leading to a big surge in its downloads.
Our second conversation covers the origin of video and his vision driving it.
Note that reducing consumption achieves more than providing more energy, hence Generation 180 and my focus.
Sandy’s challenge of reducing his meat consumption is yet another case of someone finding it easier than expected and rewarding—something he wants to continue. Listen for yourself, but to me he sounded happy, laughing, sharing with family.
If you’re waiting to start your challenge, I hope you’ll feel inspired.
Read the transcript.