If you’ve listened to this podcast, you know my Building Block—my technique to lead one person to share and act on his or her environmental values. You may also know my strategy to scale from influencing one person at a time to many.
Describing that scaling model has taken effort. A conversation with a friend this morning about how Tesla scaled suggested to me a way to describe how I planned to scale.
Today I describe what I’m thinking about calling my “modified Tesla strategy.” I’m not describing a new strategy, but a new way to frame it and describe it. How one communicates influences how people understand and join a movement.