—Systemic change begins with personal change—
Appointed as Vogue.com's digital creative director in October 2012, Sally Singer has been instrumental in harnessing the potential of American Vogue’s digital platform, revamping the site to make it an extension of the brand, rather than a digital copy of the print issue. Anna Wintour told The New York Times that the new site — as developed by Singer — had “the authority and vision of the print magazineâ€.
She has a long history of working in magazines; her early career saw her work at British Vogue, the London Review of Books, and Farrar, Straus, and Giroux. After moving to New York City, Singer spent eleven years at American Vogue, initially joining in 1999 as fashion news director, before overseeing both fashion news coverage and feature stories as fashion features director. After 11 years at American Vogue, Singer spent two years as editor-in-chief of T: The New York Times Style Magazine from 2010--2012, before returning to the publication at which she has spent the majority of her career.
Singer is particularly celebrated for her promotion of film on Vogue.com. Her first curated film series was inspired by the Met Ball and Costume Exhibit’s theme “Punk: Chaos to Coutureâ€, and featured films by Mary Nighy, Cass Bird and Quentin Jones, whose film starred Cara Delevingne.
She has been described by Vogue.com as a "raw nerve on a bicycle" and can often be seen cycling between shows at New York Fashion Week.
Sally plays a big role leading an iconic brand, with her team taking it in directions no one has taken media before. She's also played major roles in the New York Times and other major media outlets. In this first part of my conversation with her you’ll hear Sally’s passion about the art of storytelling, what evolves and what stays the same as media evolve, and how she leads people and teams. Sally shares about caring and passion, which are integral to success in business, at least how she does it. I think you’ll appreciate her take on fashion's reputation regarding the environment. The conversation went long enough -- I think we both enjoyed it that much -- that I couldn’t fit it all into one episode. This episode is more about leadership, journalism, fashion, Sally's growth and personal development, and a bit of Chelsea Manning. Stay tuned for episode two, on her challenge and her takes on leadership and the environment. Read the transcript.