070: Seth Godin: a teaser

2018-08-02

This short recording is a teaser for my full interview with Seth Godin, who needs no introduction. It begins and ends with messages from Seth, sandwiching my top-level impressions from meeting with him at his home and talking at length. He talks about his new book, This Is Marketing: You Can't Be Seen Until You Learn to See, in our conversation so the full recording will come out when the book does, in November. I prepared by reading Linchpin and Purple Cow, and watching hours of his video and reading dozens maybe hundreds of his blog posts. Then since talking to him, I've reread, rewatched, and read Tribes in his voice, and his work came alive beyond my expectations. Because of hearing him speak on a topic I've spoken to others on so much, I found he answered in unique ways, at least ways I hadn't heard before. Several times I thought he was off track but as he clarified, I realized he was steps ahead of others, anticipating and staving off arguments and excuses. I learned a lot about leadership and the environment---my topic. If you haven't heard Seth on the environment, you'll love his application of marketing and leadership to it in the full conversation. You'll learn about leadership, marketing, education, personal growth, and all the things you expect from Seth, but from a new perspective. Some things I disagreed with or thought he missed, so I'm not blanket or blindly praising him. He and I connected when he wrote a blurb for my book and he was generous enough to meet me at his home. He met my train on his way back from his farmers market with two full bags of vegetables. We spoke about volunteering, CSAs, and salt-of-the-earth, community supporting things. I saw they letters and cards of gratitude from people he's helped and how touching and heartfelt they are. Catch you in November for inside scoops of Seth's next book, This Is Marketing: You Can't Be Seen Until You Learn to See.

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