738: Jacqueline Bicanic, part 2: Sustainability doesn’t cost time and energy, it gives it
People complain they don't have time, money, or energy to live more sustainably, I think because marketers see the demand so come up with things to sell people to address the demand. Since neither buyer nor seller understand how nature or systems work, the offerings don't help sustainability. Meanwhile, high demand and low supply means high prices, so people associate costing time, money, and energy with sustainability when they should associate it with their gullibility and ignorance. Jacquie didn't complain about costs, but she did say she was too busy. She was even busy working on sustainability. I suggested in our first conversation that cause and effect might be the opposite of what she expected. That is, I suggested that her busy-ness wasn't keeping her…
