Disgusting and totally unnecessary. Pure pollution, no benefit.
Picking up litter in Washington Square Park I found yet another discarded mostly full plastic bottle of Fiji brand water.
Someone may have paid a dollar or two for water shipped ten thousand miles to a city with water rated among the best in the world, then not even drunk twenty percent of it nor even put it in the trash, let alone a recycling bin.
It doesn’t matter that it’s just one bottle. No step of this value chain improved the world or anyone’s life. Every step polluted it. It reveals our values.
![](https://i0.wp.com/joshuaspodek.com/wp-content/uploads/2023/02/fiji41.jpg?resize=700%2C933&ssl=1)
When I was growing up, we viewed bottled water as some froufrou European expensive affectation. Now we saw it as necessary, as if a store without a dozen brands of bottled water meant we lacked freedom.
What happened to us? How did we let the marketers win so thoroughly?
![](https://i0.wp.com/joshuaspodek.com/wp-content/uploads/2023/02/fiji39.jpg?resize=700%2C933&ssl=1)
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