My post today on Inc.com, “This Insidious (and Subtle) Innovation Myth is Killing Your Creativity,” begins:

This Insidious (and Subtle) Innovation Myth is Killing Your Creativity

This specious myth is so commonly held enough that few challenge it. Yet overcoming it is easy and rewarding.

Thomas Edison was an outlier. For someone to invent so many products and succeed with so many, even accounting for his failures, just doesn’t happen, before or after him.

Elon Musk, with several innovations, is still an outlier. It’s rare that someone could come up with multiple ideas, let alone to succeed with even one of them.

Jeff Bezos, while more financially successful than most, is more typical in terms of innovation. Most of us would be lucky to come up with one idea to start a company with.

So many ventures fail, it’s safer to wait for that one great idea and perfect it before going to market.

Are You Enraged By What I Wrote?

Read the rest at Inc.com: This Insidious (and Subtle) Innovation Myth is Killing Your Creativity

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