768: Trish and Evelyn, part 2: The birth of sustainability awards
Trish and Evelyn took the workshop, and neither seriously acted on sustainability before it, so one thing to listen for in this conversation is what people who look at personally living more sustainably sound like. I think it’s safe to say we have fun. Partly we express exasperation at the depravity of our polluting and depleting culture. We also share the experience of our eyes opening to those things. Trish, for example, shares how she doesn’t want to take cruises, despite anticipating enjoying them and her friends not seeing their pollution. I share how our culture turned preserving fruit from a way to conserve to a way to waste.
We also talk about our vision to create sustainability awards. A few of them exist, often won by companies on the forefront of sustainability like Coca-Cola and DuPont </sarcasm>. We want to make meaningful, authentic ones. Since some would be for contributing to sustainability and others would be to highlight greenwashing and other nefarious, deceptive anti-sustainable practices, we want a name that can suggest positive and negative. Listen to hear what we came up with. In a few years they’ll become the go-to sustainability awards.