I got a few short clips from my presentation on entrepreneurship when I spoke at Princeton’s Elab recently.

Entrepreneurs need motivation more than most. You might not see revenue for a long time.

Listen carefully at the very start of this clip for what I’ve found as one of the best forms of motivation: seeing and feeling the problem from the perspective of the people feeling it that you want to serve.

Inexperienced entrepreneurs often pitch their solutions. Same with inexperienced salespeople. Experienced ones spend more time understanding the problem and the people feeling it. Then they know how to sell. Also you create empathy, which motivates deeply and enduringly.

The video also has a few other tips.

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