Here is a simple, brazen way to make money in America that works.
Find something that makes people feel good but is unhealthy or makes their life worse and market it as healthy.
- Candies marketed as health food
- Sugary things in general
- Restaurants in general
- Olive oil
- Things marked “recyclable”
- Self-indulgent things
- Shopping unnecessarily
Things like that. It makes us complacent and entitled.
Read my weekly newsletter
On initiative, leadership, the environment, and burpees