Mainstream culture seems to believe the opposite of the following. They’re generally systemic effects like that building roads increases traffic in the long run, even though while you’re stuck in traffic it feels like more roads would decrease it.

Sustainability = Freedom (most people think sustainability means risking reverting to the stone age)

Doof impoverishes communities (most people say eating healthy costs more, implying doof saves money)

Farmers markets save money and time (most people say farmers markets cost more)

Flying decreases exposure to nature and destroys it (most people think of flying as a way to visit natural beauty)

Either you’re living sustainably or you’re hurting people, potentially killing them (cutting out the middle steps makes it sound brutal, but there’s no two ways about it. Nearly ten million people a year die from breathing polluted air, as one of many measures.)

Amazon.com reduces free time, as do all delivery services, and impoverishes communities (most people see delivery services as saving time and money)

Making technology more efficient increases pollution

I’ll include more as I think of them.

• ← 585: Douglas McMaster, part 2: If a restaurant can run with no trash, we can too
• James Bond: revolting? →