The environment: everyone always says it’s important, but never enough to act themselves

Here’s a typical email with a message I see all the time. This one was to me, but I see it in all contexts:

“I’m sorry but I have to cancel our meeting of tomorrow. There’s just too much going on at the moment and I need the time.”

The message is always something like:

I care about the environment. It’s incredibly important. I plan to act on it. There’s just this one thing that’s more important.

and they never get to it. There’s always one more thing.

Billions of people have been expressing this sentiment for close to a century. What a lot of empty lip service and self-delusion!

Do people realize how much they’re either lying to themselves or to everyone else? What will it take for them to act?

On initiative, leadership, the environment, and burpees