Talk about acting more sustainably and people act like it’s hard. When they say “you have to make it easy for people,” they mean you have to make it easy for them.
They’re saying that they won’t change, but hiding their intent, acting like they’re just doing what everyone else does.
And if all you do is make it easier, it will never be easy enough for them. If you’re looking for extrinsic motivation, you’ll never overcome inertia in the form of comfort and convenience. You’ll never feel inspired or fulfilled either. Just empty.
If you’re polluting, depleting, and neglecting stewardship, it’s worth challenging yourself. You’ll be glad you did afterward.
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