Audio interview: my first sale, with Coca-Cola
Following up last week’s interview on sales lessons from a great failure, this week’s interview covers the result of sticking with it after that failure: Submedia’s first sale, which came with Coca-Cola signing as Submedia’s dÃ©but advertiser, as documented in the New York Times, for example, and elsewhere.
I doubt Submedia could have achieved such a great success without first having gone through a spectacular failure at first.
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