Following up last week’s interview on sales lessons from a great failure, this week’s interview covers the result of sticking with it after that failure: Submedia’s first sale, which came with Coca-Cola signing as Submedia’s début advertiser, as documented in the New York Times, for example, and elsewhere.

I doubt Submedia could have achieved such a great success without first having gone through a spectacular failure at first.

Small interface:[audio:https://joshuaspodek.com/wp-content/uploads/2011/09/life_lesson_first_sale.mp3]

Big interface:[videofile]https://joshuaspodek.com/wp-content/uploads/2011/09/life_lesson_first_sale.mp3[/videofile]

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