Seth Godin caught my scarcity mindset

November 19, 2018 by Joshua
in Awareness, Habits

Chatting with Seth Godin before recording the last week’s podcast episode, I shared with him how I keep secret the incredible ingredient I love cooking with—peanut flour. It’s nearly the last packaged food I still buy, though I’ve found a mill that I think I can crank it out with my hands from peanuts.

I haven’t shared why I like it so much, but I make some of the most delicious, nutritious food with it.

Anyway, when I joked with Seth that I kept it secret because it was so delicious, he asked, automatically, “Why would you keep it secret?”

Though I said it as a joke, the innocence he asked with belay my hoarding tendency, based on a scarcity mindset.


I felt momentarily ashamed, then grateful for his catching a behavior I’d rather mature out of.

I’ll leave it as an exercise to the reader to figure out what you can make with peanut flour.


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