Why I focus on helping CEOs, elected officials, and other renowned, influential people

April 25, 2023 by Joshua
in Leadership, Nature

When I talk about sustainability leadership, almost guaranteed, someone will say something like, “not everyone can do what you do. Some people don’t have the resources you do.” or “You don’t know what it’s like for a single mom in a food desert with three kids and three jobs.”

I’m not sure what world they think exists that I don’t know these things, but the illustration below, though a weird way to present the information, shows where the biggest changes are possible. Of course, I work to help everyone, but I see leading the biggest polluters to pollute less as the place with the greatest potential to change.

I see too many environmentalists focusing on the people being affected. I understand they are where we see the results of pollution, but if we want to stop pollution, we have to work with the polluters, which are rich people.

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