Alisa Cohn is at the top of the leadership coaching and speaking game. Inc. Magazine named her a top 100 speaker. Marshall Goldsmith selected her as a top 100 coach. Since I've known her for a while, I also happen to know she's a charming, fun, engaging person. Since I think a lot of listeners want to lead more effectively, I wanted to share how someone who is at the top of the game is a regular person at heart, just who worked persistently and with dedication. In our conversation she shares how she chose leadership coaching as a direction, how she reached where she is, and the importance of service when leading others. I think this conversation had the most laughter so far, which is probably related to her success. It relates to how she took on her challenge. I recommend listening for how much she enjoys it---at least that was my impression. She's already acted in several ways to live by her environmental values. Here she takes another step. It's food-related and I think one many listeners are thinking of, so if you haven't started your challenge yet and have environmental values around food, you may enjoy Alisa's approach.