Examples of sustainability tactics based on extrinsic motivation that fail sustainability and drive unsustainability
Strategies and tactics based in convincing, cajoling, coercing, and seeking compliance that may sound nice, but step on the gas, thinking it’s the brake, wanting congratulations. That is, they exacerbate the problem.
Compare this list with tomorrow’s list of emotions that emerge from the Spodek Method about nature that, when acted on, lead to people doing more than they said they would, expressing gratitude, and being happy to share.
- Meatless Mondays
- “10 little things you can do for the environment”
- “Think of the children”
- Carbon taxes
- Calling things “clean,” “green,” or “renewable” that aren’t
- Government subsidies for “clean,” “green,” or “renewable” energies
- Waiting to lower fossil fuel until after Increasing “clean,” “green,” or “renewable” energies
- Suggesting buying more “clean,” “green,” or “renewable” things instead of less
- Especially: suggesting buying more electric vehicles instead of reducing roads
- Lecturing
- “Do well by doing good”
- Teach the children (but not adults)
- Cap and trade programs
- Greenwashing
- Telling people to live by values you don’t live by
- Ecotourism
- Nearly all climate conferences
- Chasing efficiency in unsustainable practices
- Promoting technological fixes for social and emotional problems
- Suggesting either we’ll collapse or we’ll save ourselves
- Accusing anyone of not caring
- Having faith that anyone else will solve the problem for you
- Saying racism leads people to pollute or target other groups
- Creating false dichotomies like individual action versus system change
- Saying governments and corporations should act first
- Saying BP tricked us to looking at personal action so not personally acting
- Saying others pollute more to justify not acting
- Associating population control with euthanasia, racism, eugenics, sexism, Nazism, the One Child Policy, or hating humanity
- Suggesting that using less means returning to the Stone Age, giving up vaccines or anesthesia, seeing family less, thirty being old age, etc
- Suggesting that if airplane fuel could be made from plants that flying is sustainable today
- Saying we have to solve racism first
- Saying because people are poor they can’t act or shouldn’t have to
- Waiting
- Saying “if we stop polluting before China and Russia then they’ll beat us in the markets or militarily” or “if we don’t keep polluting, they will, so what we do doesn’t matter”
- Suggesting individual action doesn’t matter
I just wrote those items in ten or twenty minutes. I’ll add to the list as I come up with more.
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