Sustainability: If You’re Not Patagonia . . . You’re Exxon Today’s top talent won’t work for you, buy from you, or tell their friends about you. Instead, they’ll attack you. I have a way forward. If you have or want customers, employees, shareholders, or media attention, sustainability matters, especially to top talent, especially talent younger than 35. They were born into a dumpster fire of an environment. Damn right, they’re[…] Keep reading →