People seem to want to defer to “experts” in sustainability and sustainability leadership.

Many people know about science, technology, economics, legislation, and places where we might apply sustainability, but nearly no one knows anything about leading people or cultures to enjoy living more sustainably.

Telling people facts or what to do or cajoling or coercing them isn’t leading them, yet it’s what nearly everyone does. It doesn’t work. It frustrates nearly everyone, at least as far as I can tell. I’m not complaining or judging. I’m just describing our culture.

You are as much an expert in sustainability leadership as anyone, or can be. I’m not saying you’re skilled at it, but whatever skills you have are as good as nearly anyone’s. I’m also not suggesting remaining where you are. I’m trying to lower the barrier to start to learn and practice.

Naturally, I recommend the workshop to learn, as I’d recommend tennis lessons or acting lessons if you wanted to learn those skills. No reason to hold back. With mastery, you’ll love putting your sustainability leadership skills to practice.

You gain freedom, integrity, and passion.

• ← The last dead Christmas Pagan Tree of the season, at the end of March?
• We think appliances are to save labor, but General Electric created them to grow demand for electricity, hence General “Electric” →