Would you eat the cherry tomato?

Here is a deep question about values, spontaneity, risk, adventure, the best things in life, and your appetite for them.

The context

It begins with my mom’s garden years ago when she lived in Nebraska.

Now I’m not that big on tomatoes, like some people are, and less so then than now. But when I tasted the cherry tomatoes from that garden they tasted like sunshine. I couldn’t believe how much flavor they had — sweet, tangy, juicy… everything you could hope for in a piece of fruit. And with all the vines there, you could pop cherry tomatoes in your mouth all day. There were more on the vie and overnight yet more would appear.

Plus she had  — I should mention it was my stepfather’s garden too — so plus they had a half-dozen varieties of basil. I would pick a basil leaf, wrap it around a cherry tomato (still on the vine — I didn’t want it to lose flavor in the seconds of moving it from the vine to my mouth), and put the combination in my mouth. I’d think to myself, “In New York City as an appetizer, that would cost $5. Here the ingredients litter the ground. And they’re growing as fast as I could eat them.” Then I’d eat ten more.

The disappointing surprise

After I returned home I found myself at a salad bar with cherry tomatoes. I thought “Awesome! I can’t wait to eat those things.”

Biting into it turned my gleeful anticipation to horror and disgust. It tasted like a cotton ball! It had no flavor. Yuck!

As we all know, something about our market and marketing system has bred flavorless tomatoes. After years of enjoying cherry tomatoes I didn’t know were nearly tasteless, the fresh garden cherry tomatoes from my mom and stepfather’s garden revealed the horror of what we’ve produced for ourselves.

It took six months before my taste buds forgot the awesomeness of the garden cherry tomatoes and I could enjoy — if you could call it enjoying anymore — any cherry tomato I could find in a store or restaurant. Not even the farmer’s market ones measured up.

I’d been spoiled for cherry tomatoes. I used to like the ones around here a lot. Now I don’t because I know something better.

The question

So here’s the question:

Imagine you like cherry tomatoes a lot. Now someone comes to you with a cherry tomato so much better than any cherry tomato you’ve ever eaten that none others compare. But you only get a limited number and after that you won’t enjoy the cherry tomatoes around you anymore. You’ll lose your enjoyment of cherry tomatoes.

Do you eat the cherry tomato?

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About Joshua

Former rocket scientist now entrepreneur, leadership coach, speaker, and artist, Joshua Spodek (PhD ’00, Astrophysics; MBA ’06; both Columbia University) has succeeded at many big things that few people even try. More importantly, he loves everything he does. A modern renaissance man, he studied with Nobel Prize winners and helped build a European Space Agency X-ray satellite to observe supernova remnants, then started a business now operating globally based on several of his patents. He coaches leadership with the Columbia Business School Program on Social Intelligence and taught at New York University and the New School. He earned five Ivy-League diplomas; has shown his art in solo gallery shows and museums and installed large public art in New York and around the world; socializes with Academy Award winners; ran five marathons; and competed at national and global sporting events. He has been quoted and profiled in the New York Times, Wall Street Journal, Washington Post, USA Today, Fortune, CNN, and the major broadcast networks. Esquire Magazine named him “Best and Brightest” in its annual Genius issue. More here: http://joshuaspodek.com/about
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3 Responses to Would you eat the cherry tomato?

  1. Bill says:

    Always – savor the moment! If the next tomato is not as good it just reinforces how wonderful the “best” (up to that point) tomato was. Perhaps there is the next “best” tomato in another shop or garden or place in time. The funny thing about memories is that our minds continually massage them and they get better, even the bad ones.

  2. Alana says:

    Ofcourse, perhaps it will better then any other tomato you have ever tried. You still continued to try different cherry tomatoes now matter how many times you were disappointed. You had hope, I don’t blame you.

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