A reader emailed me: I really enjoy your podcast and greatly appreciate your work. It was very exciting to someone else thinking about personal choices the same way I do and effectively influencing others to do the same. I want to commit to a new personal challenge of only buying food without packaging -- I'm almost there now but I want to publicly commit and go all the way ... I'd love to join the community with my own public commitment. I wrote back: "Emails like yours are one of the things that inspire me. If you keep at it, I predict you'll get an email like it from someone hearing about you and you'll feel inspired too" and offered "if you write something up,…

The Problem Do any of these situations resonate? Have you said or thought anything like them? “Other people don't know or care about our environmental problems. When I try to convince them, they push back to where sometimes we can't talk any more.” “I want to act, but nothing will make enough difference, no matter how much I sacrifice.” “I don't want to alienate myself from society. I don't want to be lonely, acting alone.” “Governments and corporations have to act, not individuals. Why bother trying if institutions aren't acting?” “Humanity depends on innovation and progress, otherwise we'll return to the Stone Age.” “There are so many solutions by people so much smarter than me. Something will work.” Solutions I'm not saying the following are…

I spoke with the CEO of a major polluting, depleting company yesterday, among the biggest in the world. You know the company. It fundamentally depends on burning fossil fuels. It's not a car company, but I'll use cars as a concrete example for clarity. Someone there asked him about sustainability. He acknowledged it as existential---I think implying for his company, his industry, and humanity. He talked about many innovations being developed in the field. His industry is pursuing the equivalents of what in the car industry would be efficient motors, electric engines, more aerodynamic shapes, computers optimizing routes, and so on. He didn't acknowledge that if you make something more efficient but it still pollutes and depletes, then if you use the efficiency gain to…

Yesterday was sunny. I went to Washington Square Park. I had been scheduled to meet a friend in the park before the problem with my roof arose so combined activities. We spoke about an hour. I think he enjoyed seeing everyone approach and hearing their questions and my answers. Right off the bat several people asked me about it. Some were interested, some just curious, some weird. So far only men. [EDIT: minutes after typing those words, a day later and on Sixth Avenue, the first woman approached and asked. Did my typing send vibes to the universe to make it happen?] Here's a shot of me in the morning, before many people arrived. By midday it was full. I thought "maybe I should have…

On my second day suddenly without roof access, I went out in the morning to the bench, came back in to go to the bathroom and eat lunch, then changed strategies from before. First, I ran into my building's handyman, who mentioned he knew a few superintendents on the block, so he may be able to put me in touch with people who can give me access to nearby roofs. I suspect something will work out in that directions because of the pattern: on the other side of challenges in living more sustainably is community. It keeps happening that whatever the challenge, solving it keeps involving people who enjoy helping. Tomorrow is forecast for rain all day, so it was safest to go out today.…

My building is doing construction so I don't have roof access. Do I give up? Hell no! That's what everyone else is doing and it's making them miserable. And killing people (and wildlife). I have to figure out something longer term, maybe getting certified to go into a construction site (I've been trained and certified for things like it before, when my first company, Submedia, constructed our displays in subway systems around the world) or working with a neighbor to access their roof. In the meantime, I'm charging down the block and, when the sun allows, in a nearby park. It's not optimal, though I enjoy when neighbors and people passing by ask me about it. They're getting a kick out of it. On the…