I just finished a series on counterproductive myths I hear all the time that hold would-be entrepreneurs back from starting ventures, which could be business ventures, non-profits, or just projects they enjoy. Below are links to navigate the series conveniently.

Entrepreneurship isn’t for everyone, but if it’s for you or your business, counterproductive myths don’t help you. Successful entrepreneurs succeed despite them, so they must have countervailing productive beliefs. I described the myths and countered them with productive beliefs that motivate people to start ventures.

Starting companies and entrepreneurial ventures is one of my greatest joys. If you sense it could be yours too, I hope this helps.

The four counterproductive myths:

1. You need a great idea to start a business (plus illustration).
2. Working for an established company helps prepare you for starting a venture.
3. I should make some more money before starting my venture.
4. Starting a venture is riskier than working at an established firm.

The four productive beliefs:

1. Better than a great idea is a decent idea, the ability to listen to your market, and flexibility.
2. Starting a venture prepares you best for starting a venture.
3. You can venture with other people’s money if money is an issue and you can make money while you start your venture.
4. The risk to the entrepreneur of starting a venture can be as small as he or she wants.

• ← Four productive beliefs about entrepreneurship, part IV
• Creativity →