Why “Entrepreneurial Problem Solving” instead of “Entrepreneurship”
Why do I call my class "Entrepreneurial Problem Solving" or sometimes "Entrepreneurial Thinking and Behavior" instead of "Entrepreneurship"? Entrepreneurship means starting a company. It's a subset of things you can do entrepreneurially. Solving a problem entrepreneurially means solving it without the resources at hand you need to finish it. Solving a problem non-entrepreneurially means you have the resources at hand to solve it. If Johnson & Johnson wants to introduce a new consumer product, it has all the resources it needs to research the market, develop the product, distribute the product, and so on. If someone has an idea for a new product, they put the idea into the machine and either the machine decides it won't work or it brings it to market. People…
