Entrepreneurship


See the April 21 NYU panel on Women in Entrepreneurship video

Here is the video from April 21st's panel on women in entrepreneurship I posted about before. From the April 21, 2014 event announcement: Bridge at Wagner, NYU Special Interest Housing and NYU Entrepreneur's Network Present Women in Entrepreneurship Many entrepreneurs face similar challenges: getting the first round of funding, launching while in school, or avoiding burnout in the lean years before your business becomes profitable. While we often look for ways to solve these challenges, we rarely talk about how this experience is different for women. Join NYU Entrepreneurship Special Interest Housing, the NYU Entrepreneur's Network and Bridge at Wagner for a lively discussion with leading women entrepreneurs. From just out of school to established startups and investors, these speakers will draw on their diverse…

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What is entrepreneurial marketing and why should I care?

I'm teaching Entrepreneurial Marketing and Sales at NYU. People ask me what entrepreneurial marketing means as opposed to any other kind of marketing. The disciplines didn't arise out of the blue. They arose out of what works. If you want to run a company or lead a group that wants to influence others, you'll benefit from knowing what works, so you'll benefit from understanding marketing in general and entrepreneurial marketing in particular. For most people marketing means advertising---that is, one-way communication from a company to its market. The business world views marketing as the two-way communication between a company and its customers and potential customers. Marketing from the company includes advertising as well as pricing and other forms of communication. Marketing to the company includes…

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The problem with business books, and a solution

Why do you read business books? I've asked people that question lately and a common theme runs through their answers. They read business books to improve their performance. They read them to get this feeling, like when the read something like that mastery takes ten thousand hours of dedicated effort: "That's a useful piece of information [or technique]. Now that I know it I can use it to get ahead." That is, they read business books to change their behavior. Some people clarify that they read them to improve skills so they can lead others better, meaning to change others' behavior, but they do that by changing their behavior first, so they have the same goal. It's not the only reason, but I found it common.…

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See my New York Academy of Science interview!

"Albert Einstein and Charles Darwin were members of this organization!" I thought when I first spoke at the New York Academy of Sciences. So were Thomas Jefferson and Thomas Edison, I later found. To speak at the same organization isn't that big a deal, but it feels like it counts for something. I've spoken there several more times, generally about leadership skills for scientists and geeky people like myself. Many of its members focused mainly on learning academic things, less on social, business, and emotional awareness and skills, which I've focused on. They're creating a series of video interviews of people with academic science backgrounds who didn't go into academia. Last year they interviewed me as someone who started a company. The other day they…

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Seminar testimonial: tears of gratitude from leading an employee so they want you to lead them again

An attendee from March's seminar "How to Lead People So They Want You to Lead Them Again", wrote about her experience using the techniques of the seminar at her job---that is, leading employees so they want you to lead them again. She also has an MBA from Columbia and works at a prestigious firm. Josh, you may be interested to know I took out an Associate who will be working on my team and used your technique. She teared up, saying, no one ever asked her these questions and she is so grateful that I am taking an approach to her work based on what she likes and wants to do. It also revealed some of her deep fears and it was quite profound. Invaluable,…

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See an NYU panel on Women in Entrepreneurship April 21!

As the faculty advisor to NYU's special interest housing floor for entrepreneurship, I asked my residents what types of events they wanted. Among the responses was that they wanted exposure to women in entrepreneurship. I asked a friend if she would speak. She responded with several women who could speak. The entrepreneur in me seeing high demand and high supply knew there was opportunity in bringing them together. I followed up by speaking to some NYU student groups that all showed interest in building the event, community formed, and meeting the initial student request evolved into a major panel of women in entrepreneurship April 21 at NYU-Wagner at the Puck Building. The speakers and moderators are all successful women in entrepreneurship. It will be an…

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If they’re talking, you’re winning

An old saying in sales says that If they're talking, you're winning. The phrase says a lot and suggests effective strategies. (You have to forget how it implies the interaction has a winner and loser). How do you get someone talking a lot? The best way I know is to get them talking about what matters to them. What matters to them is what motivates them. If you're talking, you'll have a hard time getting them to share or understanding their needs.

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Bored at work? Looking for a new job means you’re probably looking in the wrong place

I saw this ad in the subway and confess it made me smile, but if you want to like your job more, I suggest it gives counterproductive advice and focuses your attention in the wrong place. The door was opening and I didn't have time to get all the text, but it reads If the best part of your day is taking a 20-minute break to throw birds at pigs, it might be time to find a new job. Clever and timely, but it focuses on your job as the source for your job satisfaction. A web site that benefits from you searching for jobs wants you to look at the job as the source of your satisfaction, but you can do better. Boredom and…

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Creativity — The Series

The series of posts below covers creativity, mainly exploring counterproductive mainstream myths about it. I used to view "creativity" as vague, but a few sources dramatically and convincingly changed my perspective. One was a class at Columbia Business School called Systematic Creativity in Business, by Jacob Goldenberg. Creativity being systematic was designed to appear in the course name as a contradiction, but isn't when you understand the material. His book is great and covers the material well, though the tone is academic. The other is Creativity: Beyond the Myth of Genius, which revolutionized my views on creativity. Mainstream ideas on creativity try to make the topic seem romantic — like that Mozart was a creative genius beyond ordinary human capability and he worked in ways…

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See Coco & Breezy at NYU Monday!

If you don't know Coco & Breezy, they are two rising stars with their own fashion line. Check out their page here. They started their company in their teens, moving to New York City from Minneapolis and have been growing since. Here's an overview from the event announcement for their engagement Monday at NYU: The Entrepreneurship Special Interest Housing Floor invite entrepreneurs and fashion-minded alike to attend an evening with Coco & Breezy Corianna and Brianna, also known as Coco and Breezy, are the founders of a cutting-edge sunglass and fashion brand based in New York City that aims to reach new fashion heights and introduce fashion connoisseurs all over the world to their unique sense of style and original accessories. Coco and Breezy designed…

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A testimonial from Harvard talk on Friday

An attendee, David, at Friday's talk at Harvard with GiveGetWin, spoke to me for a while before the event began and then after. He wrote the following Joshua's talk at Harvard was wonderful. He masterfully dissected the process of decision-making and the influence it has on people's lives. In less than 15 minutes he left me with enough to think about for a week. After the event we ended up speaking more and Joshua's knowledge of etymology and his precise and knowledgeable demeanor blew me away. I couldn't help sharing it. The audience asked lots of questions and shared personal issues. I can't wait for next year's tour to speak with the group again.

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See Joshua Spodek at Harvard today!

Monday I spoke at NYU-Stern with a group called GiveGetWin on Leadership and Entrepreneurship. Judging by the number of attendees who asked questions and went out for drinks with us after, the event went great and they invited me to speak at Harvard today. Sorry for the last-minute notice, but I wasn't sure I could make it work in my schedule. The details are that I'll talk about leadership and entrepreneurship along with a few other speakers involved in GiveGetWin's tour. We'll speak at the Harvard Science Center starting at 6:30pm in Auditorium D. If you're around Boston or Cambridge, please come. Entrance is free and Monday's event went great. If you contact me to tell me to look for you, all the better. A…

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Motivating Rejections — The Series

I've learned to view what many people call failure as experience and lack of failure as not experimenting enough. If you avoid failure absolutely, I would guess I would sound annoying to me. Not that I'm special in this way. The entrepreneurial community celebrates failure, at least among those who learn from it despite the pain. So do sports and plenty of other places. A major part of my failures come in the form of rejections. Like many of my failures that turned into great learning experiences that led to great successes, many rejections renewed passions in me to succeed at whatever some gatekeeper blocked me from. You can learn to make rejections motivate you. Click here to read the series.

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The Origins of “How to Lead People So They Want You to Lead Them Again”

When you think about influencing or motivating someone in business, what tools do you think of using? How do you think of motivating people? Did you think of incentive-based tools based in authority, like bonuses, promotions, raises, increasing or decreasing someone's responsibilities, threat of firing, threat of demotion, and the like? In my experience, most people do. Why not? We're used to seeing them used. They work fairly predictably---almost nobody prefers no raise to a raise. We're used to experiencing others use on them on us. We can easily see them used and measure their effects. These tools fail you when you want to motivate someone you don't have authority over. Who might you want to lead that you don't have authority over? If the…

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Four myths that discourage you from entrepreneurship and how to overcome them

I hear similar reasons all the time that discourage would-be entrepreneurs from behaving entrepreneurially---starting business ventures, non-profits, or just projects they enjoy. This series helps you overcome the top ones I hear. Click on the entries in the Table of Contents to the left to see the posts in the series. Entrepreneurship isn't for everyone, but if it's for you or your business, counterproductive myths don't help you. Successful entrepreneurs succeed despite them, so they probably don't fall for them. I described the myths and countered them with productive beliefs that motivate people to start ventures. Starting companies and entrepreneurial ventures is one of my greatest joys. If you sense it could be yours too, I hope this helps. The four counterproductive myths in this…

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Four myths that discourage you from entrepreneurship and how to overcome them—The Series

A few years ago I posted a series on reasons I hear all the time that discourage would-be entrepreneurs from behaving entrepreneurially---starting business ventures, non-profits, or just projects they enjoy. This series helps you overcome the top ones I hear. I compiled them into easy-to-read series format. Click here and take a look at the series! To whet your appetite, the four discouraging myths in this series: You need a great idea to start a business. Working for an established company helps prepare you for starting a venture. I should make some more money before starting my venture. Starting a venture is riskier than working at an established firm. The four productive beliefs: Better than a great idea is a decent idea, the ability to…

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The value of entrepreneurial skills for artists and vice versa

Pyragraph Magazine just published a piece I wrote, "The Value of Entrepreneurial Skills for Artists," on how I hustled (a term that for me in entrepreneurship means only positive things) my way into a prestigious teaching gig at NYU while creating a big public art work. I loved and benefited from each. Neither opportunity could stand on its own, but both together worked. And the city, the school, and the students benefited. You don't have to make art to see how you can apply the story to your life. Check out the story.

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See Joshua Spodek on a distinguished panel on Entrepreneurship and Leadership at NYU March 27

I've been invited to participate on a panel with several distinguished entrepreneurs and leaders at NYU March 27 6pm-7:30pm. Click here for the announcement and to register (the event is free, but you have to register). Below is the text. NYU Entrepreneurs Network & NYU Leadership Development Initiative present Entrepreneurship VS Leadership Similarities, Differences, & Lessons Learned We often talk about leadership and entrepreneurship as if they were the same thing. Have you wondered what is the relationship between these two fields? How transferable are the skills and capacities that might be required for each? What role does entrepreneurship play in leadership and vice versa? Join us for an exciting panel discussion as we explore what these two fields mean, how they are different and…

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What you can learn from a film director

The reason we on the Distinguished Leaders Committee of Columbia Business School's alumni club booked a director for this evening's talk was something one of last year's speakers, Rita McGrath, said. If you're near New York City, I recommend you come (click here for details of location and how to sign up, you don't have to have graduated from Columbia to join). She pointed out that as people work at companies for shorter times, their personal networks that they maintain become more important. That is, someone you hire in their twenties today may not have worked at any company for even a year, yet the most effective ones will have something generations before didn't: a personal network of people at diverse places they can call…

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Another genius business idea: The construction broker

Here's another post in my Genius Business Idea series one day after the first. This one came during the same homework assignment as yesterday's, I hope indicating great ideas can come quickly. Like many ideas, this one also came from personal experience. For all I know, such a profession already exists, but I don't know about it so I'm writing it up anyway. The unmet need If you've had your home renovated, you know overruns in time and budget happen a lot. Home renovations often involve experienced contractors and an inexperienced homeowner so homeowners don't know if the contractor is doing a good job and don't understand sources of overruns. Contractors often can't explain reasons for overruns and aren't good at managing clients. Since no…

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Another genius business idea: Luxury staycations at home

I haven't posted something for my Genius Business Idea series in a while. I thought of this when I also did a homework assignment I assigned my students in the class I'm teaching at NYU. The unmet need Many people are choosing to take vacations from work without leaving their home towns, which they're calling "staycations." They cost less money and take less planning while still giving people a chance to relax. I read they picked up in popularity during the last recession. The problems are that they don't give you the chance to check out completely from some everyday parts of life you want to take a break from and luxury hotels still cost a lot of money. I'm not sure if the staycation…

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Context, Action, Result (CAR): answering interview questions and describing experience effectively

[This post is part of a series on Communication Skills Exercises for Business and Life. If you don't see a Table of Contents to the left, click here to view the series, where you'll get more value than reading just this post.] Has an interviewer ever begun a question with "Can you tell me a time when ..." or asked you about your experience? Such questions arise in job interviews, with people considering promoting you, when seeking funding, even dating, to mention a few places. I'll take a lot of the guesswork out of how to answer. Your answer has two major components---content and structure. You have to draw on your experience for the content, but I'll tell you a structure that works. I didn't…

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See “The Business of Movies with Director Corydon Wagner, winner Golden Lion Cannes 2012” February 27, 6-8pm

I will be presenting Golden Lion Cannes Award-winning Director Corydon Wagner February 27, 6-8pm. As a successful entrepreneur who leads projects with billions of dollars at play, he will present what business leaders can learn from directing and producing film. Sign up here. Below is the announcement text with a link to Wagner's page. Business today forces leaders to form and lead teams under difficult conditions, even where few team members have worked together before, yet all have to create world-class quality on which billion-dollar campaigns hinge. The film industry has worked in those conditions since its start and business leaders can learn from it. Corydon Wagner, Cannes Golden Lion award-winning Director and co-founder of his production company, will describe the big picture and details of such…

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People who succeeded despite adversity, part 3: Superbowl Edition

[This post is part of a series on people who succeed despite adversity. If you don't see a Table of Contents to the left, click here to view the series, where you'll get more value than reading just this post.] Continuing my series on people who succeeded adversity, I'll start with deaf football player in today's Superbowl, as shown in these two videos. https://www.youtube.com/watch?v=HW51d5Om614 and https://www.youtube.com/watch?v=dQvB7FMkIWg Person Achievement Adversity Derrick Coleman First offensive deaf football player in the NFL, who said ""They told me it couldn't be done, that I was a lost cause. I was picked on and picked last. Coaches didn't know how to talk to me. They gave up on me. Told me I should just quit. They didn't call my name.…

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How to lead your manager or boss

Nearly everyone I know wishes their boss or manager led better or at least differently. They act like they are powerless to motivate or influence their boss. Motivating and influencing your boss is one of the main things I work on with clients. It's also one of the most empowering things they experience. Yes, dealing with a hard-to-deal-with manager can be encouraging, not discouraging. I'll give a top-level overview of one technique to lead your manager to support you to do the work you want. With clients we practice the skills so they can practice and make mistakes with me so they don't with their bosses, but the technique works. It's not the only way that works, but it does. Start by understanding them. Nearly…

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