The context: an organization is considering hiring you, maybe as an employee, maybe as a consultant or freelancer, maybe just to collaborate. The challenge: if you read my blog, you don’t just want a job where you punch a clock. You want to contribute meaningfully, meaning your vision extends beyond the immediate task they’re thinking about. The conflict: if you don’t talk about your vision, you don’t know how well[…] Keep reading →

If you don’t know about General Assembly, you should. They started as an incubator for startups in New York, then found offering courses met a larger demand and transformed into an educational institution and community, now all over the country, Europe, and Asia. Very exciting, dynamic, entrepreneurial, and building community. They’ve invited me to speak on leadership next Thursday in Manhattan, 6:30-8pm. Below is the announcement of the event. I[…] Keep reading →

Referrals help get things done. After all, your network is often your greatest asset in any project and referrals increase your network. More valuable than a single referral is someone who will refer you again—a goose that lays golden eggs. You want people like that in your world and you want them motivated to refer you more. Sometimes people get so enamored with a new connection they forget what created[…] Keep reading →

[EDIT: Download the presentation slides here] Ivy Exec is an online set of resources for building community among those serious about getting ahead. Among other resources, they host webinars on workplace skills. Today at 12:30 I’ll host a webinar on the core of my seminar “How to Lead People So They Want You to Lead Them Again,” principally the central exercise. As with all my seminars, I will give a[…] Keep reading →

With the semester finishing, I wanted to record what I did at NYU. My main goal was to help my students and give to the NYU community. Taught Entrepreneurial Marketing and Sales. One of main roles NYU hired me for was to teach this elective for graduate students. Several students said it was the best course they took at NYU and I was their best instructor. More than half said[…] Keep reading →

I got my last job without looking for it. Two of my NYU students followed my advice and got job offers without looking for them. It takes a while to explain how to do it, but once someone gets it, they get it. The technique doesn’t get you job offers non-stop or on a predictable schedule, but it will lead you to get offers for jobs you like. Having the[…] Keep reading →

Here is the video from April 21st’s panel on women in entrepreneurship I posted about before. From the April 21, 2014 event announcement: Bridge at Wagner, NYU Special Interest Housing and NYU Entrepreneur’s Network Present Women in Entrepreneurship Many entrepreneurs face similar challenges: getting the first round of funding, launching while in school, or avoiding burnout in the lean years before your business becomes profitable. While we often look for[…] Keep reading →

I’m teaching Entrepreneurial Marketing and Sales at NYU. People ask me what entrepreneurial marketing means as opposed to any other kind of marketing. The disciplines didn’t arise out of the blue. They arose out of what works. If you want to run a company or lead a group that wants to influence others, you’ll benefit from knowing what works, so you’ll benefit from understanding marketing in general and entrepreneurial marketing[…] Keep reading →

Why do you read business books? I’ve asked people that question lately and a common theme runs through their answers. They read business books to improve their performance. They read them to get this feeling, like when the read something like that mastery takes ten thousand hours of dedicated effort: “That’s a useful piece of information [or technique]. Now that I know it I can use it to get ahead.”[…] Keep reading →