A billion-dollar idea: Moonshot solar: modest solar for a larger market
A lot of solar companies are competing for the home solar market. I once read an estimate of fifty million homes for $30,000 per home on average, meaning a $1.5 trillion market. Since most people can't spare $30,000 for an investment that could take decades to pay itself back, if ever, these companies are marketing higher end homeowners. They are positioning themselves like BMW or Lexus. My only source of electrical power at home is solar too, but I spent less than $1,000 on my equipment. I'm positioned more like a bicycle. My goal is to help people need less---that is, to be less needy---and be more resilient and healthy. Since solar requires equipment that isn't clean, green, or renewable, I'm not promoting more solar…
