Beliefs affect your perception, illustrated with wine
An article that came out the other day illustrated how beliefs affect your perception. The result is so relevant to the Model, I couldn't help but break from the series on the Method. Apparently people in training to taste wine can't tell a white wine dyed red tastes the same as an identical except un-dyed white wine. In fact, they taste different flavors in the wine. The study may cover undergrads, but they probably know more about wine than you do. In 2001, Frederic Brochet conducted two experiments at the University of Bordeaux. In one experiment, he got 54 penology (the study of wine tasting and wine making) undergraduates together and had them taste one glass of red wine and one glass of white wine.…
