Sustainability lacks a human enemy, unlike most social movements. Does that difference explain why people don’t engage on it?
I'm not a historian of social movements, but I tend to believe they mostly involve one group fighting another group. (Please tell me if you know otherwise.) People love banding with an in-group and fighting an out-group. I think humans tend to look for human enemies to oppose. Regarding sustainability, many look at fossil fuel companies, for example. But Exxon and its peers don't buy their products. We do. The problem in sustainability is our collective behavior. Since nearly no one decides to pollute for the purpose of polluting, but rather to visit distant family or make the air in their homes cooler and less humid, there is no other group to fight against like an invading army or opposing political party. Certainly Exxon and…
