Doing What It Takes
When I spoke to Tom Szaky, founder of Terracycle, on the podcast, he shared an origin story. He had bought a used industrial composting machine and arranged with Princeton's food services team to take a few barrels of their food scraps. it was summer, the composting machine arrived late, and the barrels of scraps were mostly sealed. When they opened the barrels, the stench was revolting, the maggots everywhere, and at least one person vomited, as I remember. But the company started. I saw him tell that story to an audience at a conference at NYU. Afterward, another attendee remarked on the story: who does that? I responded, "that's why he was on stage and we were in the audience." That story came to mind…
