On January 9, 2001 the Wall Street Journal published New Motion-Picture Advertising May Enhance London Subway Rides by Sarah Ellison, on the technology I conceived of. We launched later that year in Atlanta, then soon after New York City, Philadelphia, Hong Kong, Tokyo, Budapest, Athens, Mexico City, Chicago, and more, eventually reaching the Heathrow Express. News coverage of our launches Our launches got a lot of press. The technology was[…] Keep reading →