Entrepreneurship


I love a good leadership or entrepreneurial challenge, but few others seem to

Why do my students give me reviews like: “This was the best course I ever took at NYU. There is no substitute for doing the exercises. Thinking I understand a concept and actually trying to execute the concept was difficult. Only in working through the exercises was I able to be aware of what I am currently doing. With these exercises, I now have a roadmap for how to be the kind of person I want to be. Thank you for changing my life for the better!”? I do because when I began teaching, I started learning experiential, project-based learning. I don't teach through lecture or assigning reading and writing papers. I don't claim to be the best in the world, but I try to…

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A broad outline of my vision and mission for the workshop and alumni community I love

About a month ago, the core organizational team behind the workshop I lead and its alumni community had our quarterly meeting. I shared my vision and mission. I thought everyone knew it, but when I finished, they said, "You have to share this message with the alumni community." I was wrong: everyone didn't know it. It was my responsibility to share it. I didn't want to impose my views on others, but my history having started many of the projects and exploring the frontier of leadership in this area, I could see how my views could help others see beyond their horizons. Future vision 1 year: thriving online community, self-sustaining. A core team will still manage things like the online site and new initiatives, but…

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We launched our minimum viable course: SpodekMethod.com. Check it out.

Today we made SpodekMethod.com live. My book, Sustainability Simplified, mentions the page as a place for more resources and it came out last November, so it's been almost painful for it not to be working. I couldn't in good conscience promote the book on podcasts or elsewhere knowing it pointed to an incomplete page and therefore couldn't enable someone to take the workshop. It's ready now. I needed to make the videos in A Short Course in Sustainability Leadership. In many ways I've been working on what message in what medium the page would feature. I can share what decisions drove what you'll see at SpodekMethod.com, but the point is what's there. Feedback from users will lead us to iterate it. I hope we find…

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Elon Musk is Eli Whitney on steroids

I don't understand how people associate Elon Musk with sustainability or invention. He didn't start Tesla. Sustainability would come with fewer roads and cars. Musk is building more roads, including underground with the Boring Company, and as many cars as he can. For comparison and context, Eli Whitney invented a new type of cotton gin. As I understand, his goal was to decrease the need for labor in picking cotton. It's tempting to see technology as good or bad, but it's a tool. Like sharp knives and fire, tools augment the values and goals of the people and culture using them. Whitney may have, in his heart, wanted to help slaves. The result of the cotton gin was to transform an institution declining from exhausting…

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Environmentalism, Coercion, and Authoritarianism

Interviewers often ask "If you were a benevolent dictator, what would you do to solve our environmental problems?" They all frame sustainability as something you have to convince people to do or use coercive, authoritarian tools like passing laws that don't yet have popular support. I identified a big fork in the path of people promoting sustainability. It comes if you've found, as I have, that the more you live sustainably, the more you improve your life, family, community, nation, etc, versus if you believe acting more sustainably means burden and worsening your life, family, community, nation, etc. If you think living more sustainably makes people's lives worse, you have to become a better dictator. If you think living more sustainably improves people's lives, you…

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The Sustainability Simplified Entrepreneurship Strategy

I see an ever clearer path to humanity achieving sustainability, including governments, corporations, and eight billion individuals. A big part of that vision emerging is seeing that the path isn't hoping for the best. It will result from people acting in their personal interests as much as they can, helping others. Here's a first pass at describing that path as I see it now. I call it our entrepreneurial strategy. The Foundation The Spodek Method creates a mindset shift from seeing acting more sustainably as requiring deprivation and sacrifice to being glad to do it, wishing you did it earlier, and expecting that the more you do, the more you'll want to do more and that sharing it with others will prompt similar feeling plus…

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How Profit First is helping my friend run his business

A friend who runs a business found the book Profit First by the guest of my podcast Mike Michalowicz. He shared in a private forum how much it helped him. Mike and I email, so I shared with him my friend's post on how much his book was helping him, taking out the personal details. Mike loved learning he helped an entrepreneur, so I'm glad I emailed him. Recently I thought, "Why only share it with Mike? Everyone can benefit from learning how Profit First can help people." Here's what I emailed Mike. If you're an entrepreneur or run a business, the book can help you. Plus it's engaging to read. In the text below, I took out identifying details and boring parts. The horizontal…

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More Life-Changing, Inner-You-Revealing, Passion-Unleashing Magic of Initiative

A month and a half ago I wrote about Eugene's reflections on finishing the ninth of the ten exercises in my book Initiative in my post The Life-Changing, Inner-You-Revealing, Passion-Unleashing Magic of Initiative. He finished and posted about the tenth exercise at his blog: Method Initiative (Round 4) – Exercise 10: 10 Valuable People (And final Initiative methodology thoughts), and it's as inspiring. Read the whole post for all he shares. As a teaser, what got me most: The 7 Principles If you recall from my Exercise 6 reflection, the 7 key principles to the Initiative methodology are as follows, and this time I decided to include my thoughts regarding each one: Personality matters less than skills you can learn. – Absolutely! I don’t think…

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A billion-dollar idea: Moonshot solar: modest solar for a larger market

A lot of solar companies are competing for the home solar market. I once read an estimate of fifty million homes for $30,000 per home on average, meaning a $1.5 trillion market. Since most people can't spare $30,000 for an investment that could take decades to pay itself back, if ever, these companies are marketing higher end homeowners. They are positioning themselves like BMW or Lexus. My only source of electrical power at home is solar too, but I spent less than $1,000 on my equipment. I'm positioned more like a bicycle. My goal is to help people need less---that is, to be less needy---and be more resilient and healthy. Since solar requires equipment that isn't clean, green, or renewable, I'm not promoting more solar…

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The Life-Changing, Inner-You-Revealing, Passion-Unleashing Magic of Initiative

I've shared Eugene's public postings of his experience doing the exercises in my book Initiative. At each stage, he learns more about himself and making his world work for him. Taking initiative forces you to learn your values, not in some abstract way, but: How do I want to spend my time, money, energy, and resources? How long do I want to follow other people's values, or the worn path society lays for me that benefits others, not me? Quoting his recent post, Method Initiative (Round 4) – Exercise 9 – Second Personal Essay: For the first time ever, I’ve made it to the final exercises in Josh Spodek’s Initiative book on bringing your passions to life. It took four rounds of going back to…

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“Josh, You Can Grieve Your Loss Too”

I've posted about my September 11, 2001: We called the company I co-founded Submedia. We filed the patent in 1998. Our first investment came in 1999, enabling us to pay ourselves salaries and hire people to develop prototypes and create partnerships with subway systems. Atlanta’s system signed first, followed by the PATH system connecting New York City and New Jersey. Coca-Cola signed in 2001 as our debut advertiser, beating Nike by an hour in the bidding. These were blue-chip advertisers and demand was high. I had started taking tentative steps toward living the lifestyle of a successful businessman. I bought new, higher quality clothes and furniture, flew to California to visit national parks with friends and Miami for parties. I ate at more at fancier…

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Another Million-Dollar Idea: A browser add-on to channel impulse buys to donations

I can tell by how much people throw out and how many Amazon.com boxes litter the streets that people buy a lot that they don't want. I presume Amazon's people have found how to control people to buy junk. People like the act of buying things. Maybe also receiving packages and opening them. They probably regret many of the things they buy, but they liked that feeling and the site designers figured out how to manipulate you to buy. My idea is a browser add-on in which you tell it what sites you buy too much from and it hijacks the buy button so when you click it, it asks if you want to donate the cost of what you were going to buy to…

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How we kill innovation around sustainability

An anecdote reveals how we stifle innovation and entrepreneurship. Regular readers know I lowered my ecological footprint over 90 percent in under three years, improving my life. Governments and corporations can do what I did—once they choose longer to profit from hurting other people by polluting, even if legal. A reporter profiling me said she wanted to pollute less too but couldn’t figure out what to do about disposable Keurig coffee capsules. She asked: could I help? (Though I'm not sure it applies in her case, her concern follows a pattern that happens a lot: someone flies around the world on a whim and air conditions unnecessarily, but focuses their attention on something orders of magnitude less impactful and throws up their hands: "what can…

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Have we lost the imagination to improve life without fossil fuels?
Exxon Valdez oil spill

Have we lost the imagination to improve life without fossil fuels?

I've asked people lately to come up with examples they consider major advances in life in their lifetime not requiring extracting more fossil fuels. Or even the last century. People come up with antibiotics, but they started long before; solar energy, but it requires fossil fuels; nuclear energy, but it requires fossil fuels; and then start giving up. I can't think of much either. The Green Revolution fundamentally burns fossil fuels. Even my favorite sport, Ultimate, requires a disc made of plastic, which comes from fossil fuels. Everything about computers requires fossil fuels. Maybe I'm just describing a failure of my imagination. Can you come up with examples we missed? Exxon Valdez oil spill

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How I started coaching professionally: a “free coaching” offer on Craigslist

Anyone can do it. It cost me nothing. Cleaning my backup hard drive, I found a file with the text of how I started coaching professionally: by offering free coaching on Craigslist. Below is the text. It led to a few clients. One eventually told me he found it valuable enough he insisted on paying me. I insisted on staying with free, as that's what I offered, but he said he'd get more value for something he paid for. He's moved past coaching now and we're still friends. To clarify, I had informally coached friends, also free, for a while before posting, which I felt justified describing myself as "experienced." What dreams are waiting for you that cost nothing to start? Are you looking To…

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How to reform taxes: A chess model

People are proposing wealth taxes People are talking about taxing wealth. Everyone relies on society so if you own more, you use more and benefited more, they say, so should pay more. Besides, they add, the wealthy can structure what anyone would call income so it doesn't look like income on taxes so avoid paying any taxes. Moreover, they further add, there's no "natural" law that makes wealth untaxable, so society can decide what to tax or not. The U.S. once taxes around ninety percent during economic boom times. Others oppose them Others criticize the idea. If money people earn can be taken away, they'll lose motivation to start businesses that help the economy and create jobs, they counter. It will motivate rich people to…

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Another million dollar business idea: Goodwill Food

I haven't posted a great business idea in a while, but I got one. Context: you probably heard how supermarket chains in the U.S. discard produce that doesn't fall within their constraints of size, color, not being bruised, and so on. After shopping at farmers markets enough, grocery store produce looks plastic and fake. It lacks flavor. You've probably also heard of companies that buy the rejected produce and use it where appearance doesn't matter, like in smoothies, or ship it to people at a discount. I hope they've changed their operations, but last I checked they delivered the produce in too much packaging. Many people like to choose their produce and buy it while buying other food. My idea: Create a food equivalent of…

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More Mechai Viravaidya resources: Our world’s top role model

In preparing for my podcast conversation with Mechai Viravaidya, his team sent extra material. I think you'll value knowing more about him. First, given that We Can Dance Around Environmental Problems All We Want. We Eventually Reach Overpopulation and Overconsumption, I consider Mechai's work on family planning among the most important work in the world, beyond the Green Revolution. He lowered birth rate through voluntary, fun means that increased health, longevity, prosperity, and stability, the opposite of China's One Child Policy or eugenics. He enabled us to talk about and act on the most important driver of the environmental problems putting civilization at risk. I had known about his work in family planning, HIV, and AIDS, but less about education. If you don't know my…

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Progressing From DJs to Dirt

My first business was based on an invention of mine that looked amazing---an optical device that animated still images to people in motion. For the business, we installed them on subway tunnel walls to show ads to riders between stations, sharing revenue with the subway system, before everyone had animation devices in their pockets. Outside the business, I also explored the medium as an art with properties unlike any other, which led to shows in galleries and museums. Since they were internally lit and glowed from the inside, they also looked great in dance clubs. In those younger days I frequented a few, which led to the installing the displays in VIP rooms. Then a friend connected me to the people building Crobar and the…

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Elon Musk and the Environment

Many New Yorkers know Robert Moses from Robert Caro's book The Power Broker: Robert Moses and the Fall of New York, which won every award it could. At over 1,000 oversized pages, I thought I'd browse it at first, but couldn't put it down. Robert Moses may have shaped New York City more than any other person, holding multiple offices from the 1920s to the 80s. Residents loved him early in his career when most knew him for creating public parks and reforming crony, corrupt government. Not many drove then and traffic congestion barely existed so people appreciated that he built new roads. It made sense as highways grew to think a road becoming congested meant that demand exceeded and conclude that adding another lane…

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I spend less than the average American on food, buying almost nothing they do

Thanksgiving means eating, often to excess, even if not with family during the pandemic. How about a post on food? I stumbled on a site with the Average Household Cost of Food, categorizing purchases, citing the U.S. Bureau of Labor Statistics in 2013. Out of 30 categories, I buy from only 4! Here's the average American budget. I put mine below. Before looking at mine, can you tell which 4 categories I buy? Most categories are doof and meat, neither of which I eat. The average American seems privileged to buy so much they don't need. No one has to buy any of the main category---nonalcoholic beverages. Come to think of it, if they buy alcoholic beverages on top, and of course the average spend…

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“The Mandela of the Environment”—profiled in Wildpreneurs

Longtime podcast listeners have heard my struggle that began with seeing leadership as the main missing element on sustainability nobody is acting on, distinguishing leadership from management. In short, I saw no Mandela of the Environment and felt my best option would be to fill in the role---not to act like Mandela exactly, since the situations differ, but to take on a comparable role. Adopting the mantle seemed a no-win proposition. Failing would lead people to say, "Who did you think you were, anyway? Who tries to become a historical figure like him?" Success would mean likely attack from the world's most powerful people and industries. Yet I'm going for it. Tamara Jacobi and Wildpreneurs Tamara Jacobi, known as “The Jungle Girl”, is the founder…

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What I buy used versus new

I never noticed how many of my major possessions I bought used versus new. Side note: I met Craig Newmark---the Craig of Craig's List---when he spoke at Columbia nearly 20 years ago, then again last winter at a nearby cafe, now closed for the pandemic. Used I bought or acquire used Refrigerator---bought on Craig's List, I think for $50 about ten years ago when my old one broke.Both sofas---neighbors in my building were throwing theirs away so I got them for free. Craig's List always lists free sofas.Pressure cooker---used from Craig's List for $50, which was half priceFour Stools---free, when a nearby restaurant threw them out while renovating. I saw them on the curb and asked if I could have them.Kettle bells---all used off Craig's…

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A million-dollar business idea in sustainability

Context An attendee at my webinar on Initiative to Booth, the University of Chicago Business School, Eric Zoerb, followed up that he wanted to start a business on sustainability. Like many, he was looking for efficiency. Most of my life I considered efficiency the top strategy. It felt right. Nature doesn't react to feelings, though, so no amount of feeling it will work will make something work. If you make a polluting system more efficient, you will pollute more efficiently, which we've been doing since before the industrial revolution. Changing elements of a system rarely change the system. Efficiency is an important tactic under a strategy of reduction, but you need that strategy first, which means changing the system. I speak in more detail on…

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I finish paying for the MBA I earned in 2005-06 tomorrow

In spring 2006, back when universities existed, I earned an MBA. Tomorrow I finish paying the last payment on my loan to pay for it. Its rate was something like one percent, so I didn't see a reason to pay early, but I still like the idea of paying off the last of my long-term debt. It takes a weight off my shoulders. By contrast, I paid off my higher-interest mortgage as soon as I could. I haven't shared this story of the three-week whirlwind from considering applying to starting class lately: I started at an Ivy League business school 23 days after deciding to apply. Here’s how. It's one of my early applications of some of what I teach and coach in my book…

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