The fashion world is noticing buying less
Women's Wear Daily quoted me today in Kaley Roshitsh's article, Not Buying It: Is the issue overconsumption? Some consumers and industry experts are simply not buying it. "No-buy" stints and zero-waste draw interest. The article begins Not Shopping Period: "No-buy" stints and zero-waste draw consumer interest.There is the growing consumer trend toward "buying less, but buying quality." There is the increase in renting and resale. And then there is the ultimate in sustainability: not buying anything at all. I spoke about motivations to avoid buying clothes, in part driven by Lorna Davis's experience on my podcast foregoing buying clothes for a year and loving the experience. Moreover, she inspired many of her peers---high-powered executives---to follow suit. Here's a pdf version. If you're not an industry…
